September, 2019 Archive

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Woman helped from burning apartment

first_imgA 64-year-old woman was helped out the back of her burning second-story apartment overnight by three other tenants at the Autumn Chase Apartments, 11301 N.E. 7th St., according to a Vancouver Fire Department spokesman. The woman was screaming when she called 911 at 12:59 a.m. and then her phone went dead. Three men rushed to her aid, helping the woman start her climb down a railing outside the building and positioning themselves below her in the event she fell. Working smoke detectors and visible flames demanded the men’s attention, said Capt. Kevin Murray, and led to the woman’s rescue. “For them to put themselves at risk like that is tremendous,” Murray said.Firefighters reached the scene at about 1:04 a.m. to find flames burning from two upstairs units, in the treeline and atop bushes. An engine from the Cascade Park station, 213 N.E. 120th Ave., was the first to respond. “It’s a pretty significant amount of fire that was coming out of these two apartments,” Murray said.” To not have a fatality is pretty fortunate. All the stars lined up there.”The woman and a 45-year-old man were transported to Southwest Washington Medical Center to be treated for minor cases of smoke inhalation. One cat died in the fire and another is missing.The last of the eight engines and two trucks dispatched to the fire left about 4:30 a.m. Investigators sifted through the scene until about 8 a.m. trying to determine what started the blaze that caused $500,000 damage, including the structure and contents. All tenants at the complex are required to have renter’s insurance, Murray said.last_img read more

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Woman stands accused of pimping 18yearold

first_imgAn alleged pimp was arraigned Friday on a charge of second-degree promoting prostitution.Darcy D. Thomas, 40, is scheduled to go to trial Nov. 19.She was among 14 people arrested Nov. 5 during a nationwide sting sponsored by the FBI to crack down on sex trafficking throughout the United States.Police said the Vancouver woman allegedly posted a classified advertisement of an 18-year-old girl, which was answered by an undercover officer. Thomas allegedly then took the girl to the sting house. Thomas later denied any involvement in the case.Meanwhile, three men accused of being pimps were exonerated while prosecutors ask for follow-up investigation from police.last_img read more

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Possibility of artifacts halts work on Ridgefield park

first_imgA much-anticipated Ridgefield park project is on hold while archaeologists determine whether pieces of the city’s past are buried in the soil underneath, officials said this week.City officials expected work to begin earlier this year on Overlook Park, a welcome center and park overlooking the Ridgefield National Wildlife Refuge. However, a preliminary analysis on the site showed it might hold Native American artifacts.Archaeologists performed a second evaluation of the site two weeks ago and anticipate filing a report on their findings with the Washington State Department of Transportation before Christmas. Workers with Archaeological Investigations Northwest reviewed the site for pieces of fire-cracked rock used to cook and debitage material used as tools by the Chinook, Cowlitz and other tribes, said Jo Reese, AINW’s corporate vice president and senior archaeologist.“We’re hoping to tell the story of the people who were there and the people who are still there,” the archaeologist said.There is no timeline for when the state will evaluate the report and decide whether excavation is needed at the site.City officials are taking the project’s delay in stride. After all, the project needednearly a decade before the city landed a high six-figure grant to put it on the verge of coming to fruition.“It’s part of the history of Ridgefield and we consider it as such,” City Manager Justin Clary said of the potential artifacts.Overlook Park’s genesis came in 2000 when a Seattle landscape architecture firm suggested the city develop a welcome center to strengthen the tie between its downtown and wildlife refuge. Five years later, the Friends of the Ridgefield National Wildlife Refuge finished raising $210,000 to buy a 0.75-acre piece of land at the corner of Main Avenue and Pioneer Street (state Highway 501).In 2010, the city received a $783,000 grant from the Southwest Washington Regional Transportation Council. One of the qualifications for the grant was construction of a welcome center. The park’s location on a state highway made it eligible to house a welcome center.last_img read more

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Nautilus forecasts 12 increase in 4Q sales

first_imgOne day after announcing the resignation of its chief financial officer, Nautilus Inc. said Friday that it expects to report a 12 percent sales increase when its fourth quarter results are reported in March.Company officials have not responded to media requests for comment about the exit of Michael Mulholland, who resigned Jan. 20 after having being hired last May.Nautilus stock closed Friday at $2.30 a share on the New York Stock Exchange, a nearly 20 percent increase from Thursday’s close.In the statement issued Friday, Nautilus said it expected to report net sales of about $60.3 million, up 12 percent over the same period in 2010. For the full fiscal year, net sales are expected to be about $180.7 million, up 7 percent from 2010.The numbers reported Friday are unaudited, the company said.last_img read more

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Man hurt in rollover crash

first_imgVancouver firefighters said they managed to pull a man from an overturned car Thursday by using a variety of wooden cribbing and adjustable struts to stabilize it.At 3:23 p.m., firefighters rushed to the rollover at 12900 N.E. 87th Ave. The 21-year-old male driver released his seat belt but was trapped in the car, which was upside-down with its doors resting against the embankment and had a large intrusion in the roof.Firefighters placed cribbing to hold the car in place, and make it safe for firefighters and paramedics to go inside. Capt. Dave Lund, realizing the cribbing wasn’t sufficient, called for assistance from crews in the Walnut Grove station, which used struts to hold the car in place, the bulletin said.Firefighters broke a rear passenger window, pulled the driver out on a tarp and secured him in a backboard. AMR paramedics took the man to an area hospital with injuries believed to not be life-threatening. The man’s name and medical condition were not immediately available.last_img read more

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Empowering everyone to save for retirement

first_imgAuto-enrolment and the new state pension will help reduce inequality in pension provision, but there is much more to be done, according to the Pensions Policy Institute (PPI), the non-political pension education charity.In March 2016, the PPI published its The under-pensioned 2016 report, exploring differences in pension income between the sexes, disabled people and ethnic minority groups over the last two decades.The study found that once the new state pension has been fully phased in there will no longer be significant differences in state pension income between these different groups. However, some cohorts will continue to have much lower private pension saving, largely because of labour-market characteristics such as low pay, part-time working, caring responsibilities, self-employment, and unemployment.Chris Curry, director at the PPI, says: “We have seen a real improvement for all groups over time, and the new state pension system will have a really positive impact.“Its introduction in April [2016] may also have implications for employers, what they offer to employees and how they communicate it. The single flat-rate pension will be more generous for older, lower-income workers than the old system, and less generous for higher-paid employees and younger workers. But by providing a firmer foundation on which to build private pension saving, the benefits of saving should be easier to communicate.”The new system is based on the number of years that national insurance (NI) has been paid, regardless of how much someone has earned, with a full state pension paid for 35 years of contributions.People with less than 10 years of NI contributions will not be able to claim. However, Curry adds: “If someone has stayed within the UK for their full working life, then it is hard not to qualify because there are credits for childcare, disability and unemployment.”Much has been said about the impact on people who have been contracted out of the state pension in their employer’s scheme but they will not be worse off than if the current system had continued, and they may be able to build up additional years to qualify for a full state pension, says Curry.Curry is also optimistic about auto-enrolment, pointing out that it has enfranchised large numbers of employees who previously were not saving for retirement. Yet, there are still gaps where employees are too young or old, or do not earn enough to meet the enrolment threshold, and they continue to miss out on employer contributions and tax relief.Critics have often made the case that auto-enrolment simply encourages the less well off to lift themselves off means-tested benefits. However, under the options available through the pension freedoms introduced in April 2015, defined contribution (DC) pension pots can now be taken as cash.“It is unclear how means-testing is likely to work in practice,” says Curry. “There have always been measures that if a person has a source of income then they will be deemed to have taken it, but it is not clear how that will work in practice.“The key issue is that while defined contribution arrangements provide more flexibility, such as to work part-time or downsize, the amount going in is pretty low compared to what is needed.”Around 14% of band earnings is required across a whole working career to have a two-thirds chance of generating an adequate pension, defined as one where the pensioner’s standard of living will not drop.Whether the government will raise the contribution levels is something that might be addressed in the 2017 review of auto-enrolment.“One of the big unknowns is how the industry can overcome apathy and engage people,” adds Curry. “There are good examples of strategies that work with human behaviour to encourage people to act in a beneficial way.”Auto-escalation, where employees agree to automatic increases in their contributions at the time of their annual pay rise, has enjoyed success in the US, as has matching, where the employer promises to match any additional contributions made by employees.“Showing employees what their peers are saving can also be a powerful tool, giving people a feeling of safety and making them happier to take action,” says Curry. Need to know:The introduction of the new state pension could have implications for what support employers offer and how they communicate this.Although auto-enrolment and the new state pension go some way to reducing inequality in pension provision, there is still much more to be done.Employer matching and auto-escalation could encourage greater employee engagement with retirement savings.last_img read more

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UKbased Ryanair pilots accept pay increase of up to 20

first_imgRyanair pilots who are members of the British Airline Pilots’ Association (Balpa) have voted to accept a pay increase of up to 20%.The pay rise, which will be paid next week as part of January’s payroll, will apply for pilots working at all of Ryanair’s 15 UK bases, including London Stansted.Ryanair pilots working in Ireland from the organisation’s Cork and Shannon bases have already voted to accept the pay increase. Dublin-based pilots have yet to vote on the pay offer, but Ryanair has requested they do so before 17 January so that the increases can be applied for January wages.Alongside pay negotiations, Ryanair is also in discussion with Balpa regarding trade union recognition for collective bargaining purposes.A spokesperson at Ryanair said: “Ryanair […] confirmed that all 15 of its UK pilot bases, including London Stansted which had previously rejected an improved pay deal, have now voted in [a] secret ballot to accept pay increases of up to 20%, and these increases will be paid next week in the January payroll. These increases bring Ryanair’s pilot pay in the UK to 20% more than competitor 737 operators.“Ryanair is continuing its recognition discussions with Balpa […], but had agreed with Balpa that these pay increases should not be delayed by these recognition negotiations, which are proceeding quickly. Ryanair and Balpa agreed to offer these pay increases to the six out of 15 UK bases, including Stansted, which had not previously accepted them.“Ryanair is continuing to negotiate with [Irish trade union] Forsa and its Ryanair Irish Pilots Council, but these discussions are progressing slowly. Ryanair will continue to communicate with the 35% of the Dublin pilots who have yet to accept this substantial pay increase which, if accepted, can be included in the February payroll and will take them to 20% higher pay than Norwegian [Airlines] 737 pilots in Dublin.”A spokesperson at Forsa, formerly known as Impact, added: “Fórsa and Ryanair management are in process, with the intention of finalising a formal recognition agreement. We’d like the process to be quicker, but these things take time. The union has said it expects management to reach agreement on recognition procedures quickly so that the parties can move on to negotiate substantial issues around pilots’ pay, working conditions and contractual arrangements.“[Organisation] management has separately urged its Dublin-based pilots to accept a pay proposal that pre-dates its decision to recognise the union. The union has convened meetings with its members in Ryanair, and Fórsa has told management we will ballot on a no-strings pay package as an interim measure, pending engagement on pay following completion of a recognition agreement. As Fórsa is now recognised by the [organisation] for collective bargaining, pay must be negotiated with the union.”last_img read more

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Get paid to cuddle A look inside the professional cuddling business

first_imgIndeed, most cuddling service websites stipulate that their cuddlers must undergo background checks before they are hired, and require customers to submit contracts agreeing to company rules. (WSVN) – It’s a job that pays as much as $80 an hour, and it comes with an interesting title: professional cuddler.The “cuddle-for-hire” business is growing throughout the country, Fox News reports. Multiple companies have popped up to offer the service, with websites that provide cuddling on-demand in all 50 states, including Cuddle Comfort, The Snuggle Buddies, Cuddlist, and Cuddle Time.One company in Los Angeles, called the Cuddle Sanctuary, says they offer both one-on-one cuddle sessions as well as group workshops. Their clients say they may have started as skeptics, but are now believers.“I thought that in order to go somewhere to pay and get touched means your desperate and unattractive,” one woman told Fox 11. But after experiencing a cuddling session, she had a change of heart. “I felt more joy, and I felt more connected.”Another customer said he had similar misgivings at first, but has since warmed up to the service.“I came and at first thought, ‘This is really weird, I’m not telling anybody I’m doing it,’” he recalled. He said he decided to give cuddling a try after his wife passed away, and he felt lonely. “I really just wanted a nice touch.”Jean Franzblau, founder of the Cuddle Sanctuary, said the sessions are purely platonic, and professional cuddlers have to undergo certification programs before they can work. Video courtesy: Fox 11 L.A.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Broward sheriff honors slain deputies at ceremony

first_imgFORT LAUDERDALE, FLA. (WSVN) – The Broward Sheriff’s Office held a somber ceremony in honor of deputies who made the ultimate sacrifice.Broward Sheriff Scott Israel joined deputies and other BSO employees in Fort Lauderdale, Wednesday, to pay tribute to 32 members of the department who have died in the line of duty. BSO’s aviation unit flew overhead in their honor.“General Patton said, ‘Let’s not mourn the men that we’ve lost, but let’s thank God that these men lived,” said Israel, “and that’s what we are here to do today, to thank God that these men and women shared their lives with their communities.”Among those honored at the ceremony were BSO Sgt. Chris Reyka, Deputy Christopher Schaub and Deputy Daniel Rivera.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Crews respond to brush fire in Coconut Creek

first_imgCOCONUT CREEK, FLA. (WSVN) – Firefighters battled a brush fire in Coconut Creek, Tuesday.Crews put out the fire at the Helen Klein Pineland Preserve, on West Hillsboro Drive near Lyons Road.The flames burned down one acre before firefighters got it under control.Westbound Hillsborough is shut down from Lyons Road to 441 until crews give the all-clear.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Thief sets off firecrackers at Dadeland Mall jewelry store to steal watch

first_imgSOUTHWEST MIAMI-DADE, Fla. (WSVN) — It was time for panic for shoppers at Dadeland Mall, Sunday evening, but not a single shot was fired. Instead, what got patrons agitated started with a crafty crook, a pricey watch and some noisy firecrackers.According to Miami-Dade Police, a thief set off firecrackers at a jewelry store inside the shopping center, located at 7535 N Kendall Drive in Southwest Miami-Dade, in order to create a diversion so he could steal the high-priced timepiece.Investigators said the subject went inside Mayors Jewelers and asked to look at an expensive watch. Just after 6:30 p.m., police said, the thief threw firecrackers as a distraction and ran out with the merchandise.The incident triggered panic among shoppers, resulting in a social media flurry of tweets, photos and videos. Some tweets refer to fireworks being set off inside the mall.An Instagram user posted a video showing a few dozen shoppers standing outside the shopping center with the caption, “So i was at Dadeland Mall waiting for john and the (sic) heard a POP and everyone starts running and I ran 2…no idea.”If the incident sounds familiar, that’s because a similar distraction theft took place at the Sawgrass Mills Mall in Sunrise, Dec. 31.Surveillance cameras captured the subject asking an employee at the Zales store to look at a Rolex watch. The mall closed at 7 p.m. as scheduled.If you have any information on this theft, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $1,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. “The subject makes conversation with the employee as if he’s going to buy the watch,” Sunrise Police Officer Luis Fernandez told 7News a few days after the theft. “As this is going on, you can tell that the employee is getting more comfortable with the suspect.”Fernandez said this thief did not act alone. “It was a combined effort to set up a distraction, and you could almost see it in the video when he’s on his phone, and as that communication goes off, the fireworks are set, and he’s out of the store,” he said.Just over a week ago, a fight sparked panic at a packed Dolphin Mall in Sweetwater. Police officers from several agencies responded to the scene as if they would to an active shooter situation.But investigators said not a single shot went off, and there were no reports of any guns.“It was like a sight out of a movie, basically,” said Dolphin Mall shopper Carlos Garcia. “It was unbelievable.”Police took a man into custody in connection to the fight.Regarding Sunday’s theft, Dadeland Mall officials issued a statement that reads in part, “A firework was set off in the mall. The area is secure and we will open for business as usual Monday.” last_img read more

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1 detained 2 at large after Miami burglary

first_imgMIAMI (WSVN) – Police took one of three people into custody who, they said, were involved in a burglary in Miami.City of Miami Police responded to the scene in the area of Northwest 66th Street and Eighth Avenue, Sunday morning.Officers set up a perimeter but only caught one subject. The other two remain at large.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img

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Boil water notice issued for Fort Lauderdale neighborhood

first_imgFORT LAUDERDALE, FLA. (WSVN) – A boil water notice has been issued for a Fort Lauderdale neighborhood.The notice includes homes located along Northeast 19th Avenue between Karen Drive and Northeast Seventh Place, Tuesday.Crew from the city are completing emergency repairs to a nearby water main.Residents are advised to boil their water until tests show it is safe to drink.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Former Soldotna Trooper Pleads Not Guilty

first_imgFacebook0TwitterEmailPrintFriendly分享Former Alaska State Trooper, Vance Peronto, has plead not guilty to charges of attempted sexual abuse of a minor, plus four counts each of unlawful exploitation of a minor and possessing child pornography. According to troopers, the father of a 16-year-old Peronto stopped during a traffic stop, on the Kenai Spur Highway, alerted authorities that Peronto had exchanged “salacious text messages” with the teen, some including nude images of her. For more details: http://www.radiokenai.us/former-soldotna-trooper-faces-new-charges/ Peronto, a former Trooper out of the Soldotna Post, plead not guilty to each of the counts during a brief court appearance, on Tuesday, May 29. Peronto has been out on bail pending trial. A pretrial conference has been set for June 16, with his trial tentatively scheduled for August 6.last_img read more

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Traffic Lights Are Up On KBeach Road

first_imgKnik Construction Company has been working on the K-Beach resurfacing and signalization through the entire construction season. They intend to continue work through October. Crews will also be conducting light construction activity during the day as well. McCarthy: “We’re about 75% complete on the paving. We have two more paving nights, and then we will do the bulk end of the project where it will go from two lanes to five and then they will wrap-up and do the driveway approaches etc.”  Shannon McCarthy spokesperson for the Department of Transportation: “The traffic signals will be turned on in the next week or two, so be aware of that.”  Those people who reside in construction zones and may require special accommodations should call the DOT Highway Construction Engineer at 907-269-0450 (TTY 907-269-0473). Facebook0TwitterEmailPrintFriendly分享The long awaited, and highly anticipated, traffic lights are officially up on Kalifornsky Beach, at both Gas Well and Ciechanski Road. According to McCarthy this project is expected to be completed in three weeks. Drivers should continue to expect nightly paving operations with lane closures, multiple flagging operations and approach closures between 8:00pm and 6:30am.last_img read more

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Soldotna City Council To Tour Proposed Site For New Visitor Center

first_imgWith more than 700,000 tourists passing through the Kenai Peninsula each year, the Soldotna Chamber of Commerce has outgrown the current visitor’s center. Shannon Davis, Executive Director of the Soldotna Chamber of Commerce: “We want to outline where the new building would be to help people visualize the fact that it will only take up 5%, maybe even a little less, of the actual usable park space.” The tour will begin at 4:00 pm, in Soldotna Creek Park. For more information contact the City Clerk’s Office at 907-262-9107. Immediately following the tour at Soldotna Creek Park, the city council will travel to the current Soldotna Visitor Center to conduct a site visit and inspect the current building and surrounding property.center_img Davis: “They are going to come do a tour of the existing visitors center so that the council can get a better idea of some of the struggles that we have. Some of those include access, pulling in and out of the current site, as well as some of the space issues that we have.”  Facebook0TwitterEmailPrintFriendly分享The Soldotna City Council will meet in Soldotna Creek Park on Wednesday with the Soldotna Chamber of Commerce to tour the proposed location for the Visitor and Community Center Expansion.last_img read more

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After Restructuring ZDE Names CFO

first_imgFormer parent company Ziff Davis Media sold ZDE last year to private equity firm Insight Venture Partners for $160 million. Weitzner accepted the chief executive position earlier this year, only two months after being named head of international M&A and business development for United Business Media. He previously had served as CEO of what used to be UBM’s CMP Technology.Weitzner announced a plan for restructuring the company’s upper management in January-a week after being installed as CEO. In March, ZDE received $20 million in funding from global investment group Bessemer Venture Partners. A week after new Ziff Davis Enterprise CEO Steve Weitzner [right] announced more restructuring that included an undisclosed number of layoffs, the tech publisher has named former Primedia senior vice president Kevin Neary as executive vice president and CFO.Neary replaces Eric Berk, who is leaving the company.According to Weitzner, Neary “has the combination of operating and financial skills that Ziff Davis Enterprise needs as we continue to establish ourselves as an independent company after our separation from Ziff Davis Media last year. He will adapt our business processes and operational system, and develop the operating staff needed to support the fast growth and agility our changing industry demands.”last_img read more

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Gruner Jahr to Shutter Magazines

first_imgThe sales occurred on the heels of circulation scandals that had been dogging G+J and that prompted then-CEO Russell Denson to roll back ratebases to shore up circulation.G+J was one of the bidders in the auction for London-based Reed Elsevier’s b-to-b publishing arm Reed Business Information but has reportedly dropped out.Last year, G+J generated a $336.2 million operating profit and $3.62 billion in revenue, the report said. In anticipation of a major slowdown in ad revenue, German magazine publisher Gruner + Jahr said it will “slim down” its portfolio of magazines worldwide and reduce expenditures by roughly 20 percent in 2009.While it was not immediately clear which of its magazines would be affected, the company said it would discontinue titles in the coming weeks that did not “stand a chance of surviving the global financial crisis,” according to a Reuters report. A G+J spokesperson could not be reached for comment.In 2005, G+J ceased its U.S. magazine-publishing business by selling off its six titles; four (Parents, Fitness, Child, and Family Circle) to Meredith Corporation for $350 million, and Fast Company and Inc. magazines to Morningstar founder and CEO Joe Mansueto for an estimated $35 million. last_img read more

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A Social Media Primer for Publishers

first_imgI’ve had the opportunity to talk with hundreds of publishers over the last few months about the state of their business. With all the challenges that face the traditional publishing business model, the most popular questions all revolve around social media.“Do I need to get my editors set up on Twitter?”“What’s this social media release?”“We set up a Facebook page for the magazine brand, but what now?” So let’s do it. TwitterMedia and non-media companies alike can see upwards of 10 percent overall traffic coming from Twitter (us included). Twitter, the micro-blogging tool that works like instant-messaging on steroids, can be a game changer. – Sure, you can create an account for the brand itself. You can use a program like Twitterfeed that will automatically distribute your articles through RSS. If you decide to do this, make sure you have someone maintain the account and tell your readers who this is. In the description put “This @Brand Twitter account is managed by @JohnSmith.” Then, be sure to have John reply to readers and thank those that consistently ReTweet (republish or forward) your message.– The better strategy is to make sure all your staff, editors, salespeople, production and, especially, your executive team, are using it. Show them how to set up a Twitterfeed account to push out content from the magazine. Done right, this strategy multiplies the affect considerably of what can be done with just one Twitter account.– You and your staff will have a hard time grasping Twitter unless you use a Twitter management tool like Tweetdeck or Tweetgrid. We use Tweetdeck. Following the stream (the people you follow) is nearly impossible once you start following more than 100 people…so don’t. Just follow the key phrases and your brand names. You can set up defined searches that will notify you who is talking about what related to your brand and your industry. Editors can follow certain phrases to get a lead on a new story. Salespeople can follow key customer brands and look like heroes if something important pops up. Even though we’ve been talking about distribution methods, Twitter’s most important use is as a listening tool. It’s a must-use tool for journalists.– Be democratic. Don’t just push out your own content all day long. Push out interesting and relevant stories that aren’t yours (possibly even your competition). – Do it now. Twitter is a force regardless if they (Twitter) haven’t figured out their own business model. Twitter’s main demographic is between 35 and 55. Most of your readers and advertisers probably are too.News ReleasesI’m continually shocked at the number of publishing brands that don’t use basic news releases to promote issue releases, key research, and robust content packages. Most of us have deals set up with the basic syndicators, but the concept of an online news release is a bit different.– Pick your favorite company, PR Web, PR Newswire, Marketwire, etc. They all have their pros and cons. The point is, you should budget and plan for news releases as often as possible. – Choose the SEO keyword option so that as your release is not just spread across Google, Yahoo! and other credible sites, but that they are picking up your links.– Develop an edit calendar of releases and stick to it.FacebookA key player among what I call the big three (Google, Twitter, Facebook), the Facebook strategy is probably the easiest to go wrong. The main problem is most publishers run out to create their own Facebook fan pages. This strategy will get your loyal readers from the start, but it probably won’t grow outside that base.– No need to create a branded Facebook page. Instead develop an Industry or Topical page and manage it. What’s the biggest problem your readers deal with? There’s a Facebook page for that. New industry trend? There’s a Facebook page for that.– Be sure someone monitors and updates the page at least twice a week. No use putting up a page unless you are going to be part of the conversation.Follow these steps and you’ll see payoff almost immediately, but the long-term impact will spread your brand further than you could have possibly imagine. The time to start is now. Joe Pulizzi is co-author of the book Get Content Get Customers and Founder of Junta42, a lead generation tool for publishers with custom publishing operations. Joe blogs regularly at http://blog.junta42.com.last_img read more

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Life After Doubledown

first_imgThe near economic collapse during the fall of 2008 only accelerated the downward spiral that had begun in earnest months before. After the June departure of Rachel Pine, the woman who single-handedly built the publisher’s brands with tremendous success, it was hard to maintain momentum. At the same time, the “Working Wealthy” was quickly becoming the “Unemployed Upper Middle Class.” With high-end consumers dwindling, there would be no more high-end ads. No high-end ads, no revenue. No revenue, no paychecks. No paychecks, no employees. No employees, no company. What about subscription revenue? The magazine was mostly given out for free, so no dice there.On January 30th, 2009, the company failed to meet its full payroll, despite having been slashed dramatically just two months prior. Like an airline pilot, I had been “furloughed” as an associate editor, while several of my colleagues were getting by on half pay. I remained faithful though, working for free coffee and snacks at the office in hopes that a turnaround was near. But after my bi-weekly paycheck failed to hit my account that morning, I dragged two duffle bags to work to clean out my desk.The following Monday night, president Randall Lane sent the staff an e-mail declaring that the company’s credit line provider would “no longer fund our working capital” and that operations would cease “effective immediately.” We all said our goodbyes the next day, and got together a few weeks later to drown our sorrows at a downtown Manhattan bar. Soon after, the company declared Chapter 7 bankruptcy.Learning, Then LeavingDespite its sad demise, I view my time at Doubledown with great professional satisfaction, and refuse to disparage any of my former colleagues. Enough people have taken shots at each other already, so I’ll keep my thoughts to myself. If anything, I wish I had started with them earlier.I got on board toward the end of Doubledown’s existence—in January 2008, with the credit crisis firmly in play. I missed out on most of the lavish parties that the magazine was known for and also the chance to write more puff pieces on top traders. Thankfully though, I had avoided the media fiascos involving young traders Tim Sykes and Zack Michaelson.Prior to Doubledown, my career to date had been in foreign exchange trading, with a short stint as a film crew member in between jobs. I had grown up in a town where half my friends’ fathers were bond traders, and along with my recent experience for a fledgling broker, I had plenty of finance tales to tell. Somehow I convinced Trader Monthly’s executive editor Rich Blake to let me do so. To show just how much of a jump this was for me, my first project for Trader Monthly was putting together the ever-controversial Trader 100 list. Just a few months prior, my big task was servicing a $10 million forex managed accounts program. Now I was debating PR men of multi-billion dollar hedge funds about whether or not my compensation estimates for their star managers were correct. These numbers ranged from as high as $3 billion+ to as low (low??) as $75 million. Talk about going from pikers to producers! No wonder everyone from investment banks and MBA programs wanted to work at hedge funds. After all, where else could you make $100 million a year?After Lehman went bankrupt, Merrill was sold, and TARP was passed, the most bull market of bull market publications could not last for long. When one of my colleagues asked me in late 2008, “Chris, did you hear about Citi? They’re laying off FIFTY THOUSAND PEOPLE!” I knew in my heart it was over.Moving OnAfter the shut down, everyone from the Doubledown diaspora hit the ground running, despite being bitter over lost pay and abrupt unemployment. A handful had gotten new jobs right beforehand, including Web guru Todd Tarpley at Nielson Business Media. The rest of us immediately reached out to old clients, sources and other publications, securing short-term freelance and consulting work.Among my editorial colleagues, we have parlayed our experience at Doubledown into great new ventures. I have been freelancing, helping ghost write and edit two books, and have been covering hedge funds as a contributor for AR magazine. My mentor, Rich Blake, published a book and is now a blogger for Reuters HedgeWorld. My cubicle buddies who covered travel and lifestyle, Nick Kolakowski and Cristina Velocci, write for eWeek.com and Time Out New York, respectively. Scott Eden and Ty Wenger ended up together at TheStreet.com. Leah McGrath Goodman is still successfully freelancing and just finished a book about the New York Mercantile Exchange. And though she left in early 2008, former editorial assistant Teri Buhl is now the hedge fund beat reporter for the Greenwich Time, the equivalent of being an auto industry reporter in Detroit.  And, finally, Randall Lane has secured a book deal, a memoir entitled “The Zeroes: My Misadventures in the Decade Wall Street Went Insane.” I guarantee you that all of my ex-colleagues are anxious to hear his side of the story.Though as proud of my colleagues as I am, and how I still yearn for the bubble days, I’m still waiting for that last paycheck. One year ago Wednesday, FOLIO: broke the news that Doubledown Media, parent of wildly popular Wall Street trade publications Trader Monthly and Dealmaker, shut its doors.I remember it well. I was there.While the fall of Doubledown was slow, painful and embarrassing, the experience of working there as an editor is one I view with great fondness. My colleagues were hardworking and smart, and I got to meet and interview dozens of very important people on Wall Street.last_img read more

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